How Much Revenue Is Your Store Leaving on the Table?

Answer 7 quick questions and get a personalized estimate of your dealership's revenue leaks - plus a plan to plug them. Takes under 2 minutes.

Question 1 of 7 - Lead Response Speed

When a lead submits a form on your website at 8:47 PM on a Tuesday, what happens?

A. Someone responds within 5 minutes, every time B. They get an auto-reply, then a human follows up next morning C. It depends on who's working. Could be hours, could be next day D. Honestly? Some of those leads probably never get touched

Why this matters: 78% of buyers purchase from the first dealership to respond. Every hour of delay cuts close probability in half.

Question 2 of 7 - Follow-Up Consistency

After initial contact, how many times does your team follow up with a lead who doesn't respond?

A. Structured cadence: 7+ touches across calls, texts, and email over 30 days B. 2-3 attempts, then we move on C. Depends on the salesperson. Some are persistent, some aren't D. If they don't call back, we assume they bought somewhere else

Why this matters: 80% of sales require 5+ follow-ups. Most salespeople give up after 2.

Question 3 of 7 - Appointment Show Rate

What percentage of booked appointments actually show up?

A. 70%+ and we confirm, remind, and re-engage no-shows systematically B. 50-70%. We send reminders but no-shows fall through the cracks C. 30-50%. It's a constant frustration D. We don't track it closely, but it's not great

Why this matters: A 20% improvement in show rate on 100 monthly appointments = 20 more ups on the floor. At a 25% close rate, that's 5 extra deals per month.

Question 4 of 7 - Staff Efficiency

How much of your sales team's day is spent on actual selling vs. admin and follow-up?

A. 70%+ selling. Our systems handle the rest B. About 50/50. They juggle tasks and selling C. Mostly chasing leads, logging notes, and doing CRM tasks D. Half my team is basically a BDC that also tries to sell

Why this matters: The average salesperson spends 65% of their time on non-selling activities. That's 65% of their paycheck going to work a computer could do better.

Question 5 of 7 - CRM Utilization

How would you honestly rate your team's CRM usage?

A. Fully adopted. Every lead, every note, every task logged B. Most people use it, but data quality varies C. A few power users carry the team. Most avoid it D. We're paying for a CRM that half the team doesn't touch

Why this matters: A CRM your team won't use isn't a tool. It's an expense. The problem usually isn't the people. It's that the system creates work instead of eliminating it.

Question 6 of 7 - Scalability

If you wanted to handle 50% more leads next month, what would you need to do?

A. Nothing. Our systems scale automatically B. Extend hours or add overtime C. Hire 1-2 more BDC or sales reps D. We're already overwhelmed with current volume

Why this matters: If growth requires headcount, you don't have a system. You have a headcount problem. And headcount doesn't scale. It breaks.

Question 7 of 7 - Competitive Positioning

How confident are you that your store responds to leads faster than the dealer across town?

A. Very confident. We've tested it and we win B. Probably, but I haven't checked C. It's a coin flip on any given day D. They're probably faster, honestly

Why this matters: Your competition isn't standing still. The stores investing in automation and AI right now are building advantages that compound every single month.

Almost Done - Where Should We Send Your Results?

We'll email your personalized score, revenue estimate, and leak breakdown instantly.

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Estimated Monthly Revenue Left on the Table

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